Kazakhstan is an attractive market for European exporters – especially for companies in the detergent, cosmetics, and food industries. However, accessing the largest landlocked market in Central Asia without in-depth knowledge of local customs regulations… Customs Regulations in Kazakhstan: How to Avoid Costly Export Mistakes

Russia is one of the most dynamic markets for beauty brands – but choosing the right social media platform can make or break your success. While TikTok is booming globally, VKontakt (VK) still dominates the… TikTok vs. VKontakt: Which Platform Will Help Your Beauty Brand Succeed in Russia?

Azerbaijan’s cosmetics market is booming: With a growing middle class, increasing purchasing power, and a strong focus on high-quality beauty products, the country by the Caspian Sea is an attractive target for international brands. But… Cosmetic Trends in Azerbaijan: Halal Certification as a USP?